Our Special Correspondent
The sale will include discounts on all items, specifically those that consumers are most likely to purchase around Eid and the Independence Day.
Features such as the Shake Shake sessions, during which customers can collect vouchers to avail further discounts, will be featured throughout the sale. Over 1000 vouchers from 1500 sellers will be made available to the consumers. Daily brand flash sales from co- sponsor brands like Nestle, L’Oréal, P&G, Unilever, Reckitt Benckiser and Xiaomi will also be made available. Other brand partners include Tapal, Shan, Dip itt, Olpers, Coca Cola, Keune, Rivaj UK, GSK, Infinix, and Levis. All mega deals will be refreshed daily.
More recently, Daraz has established itself as the only online ‘shop entertainment’ platform in Pakistan. Customers have the opportunity to win exciting prizes by playing fun in-app games such as ‘Fruit Ninja’ and ‘Running Daz’. In keeping with their objective to lead
innovation in the country, for the first time ever, Daraz will be selling cows ahead of Eid ul Adha (this service will only be available in Karachi). Collaborators Coke and Tapal will provide customers that visit the Daraz stalls at Sohrab Goth with free drinks. Daraz customers will have access to discounts of up to Rs 60,000 and the option of paying in cash.
The digital age in Pakistan has seen unprecedented growth in recent times and to ensure the increasing demand is met with, Daraz, the market leader, has introduced DEX – a logistics service designed for e-commerce. This, along with a stringent data protection policy
allows the platform to ensure that customers’ products arrive at their doorsteps faster, customer data is safe from fraud and that they have access to genuine products.