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Haleeb Foods invests Rs500m in dairy and juice products

By Our Staff Correspondent

KARACHI: Haleeb Foods has announced return of Haleeb Milk and other products while an amount of Rs500 million has been invested in the new launch of two milk plants in Lahore and Rahimyar Khan.
Speaking about the launch Memosh Khawaja, CEO Haleeb Foods, said the more investment would be spent on marketing of the old and popular brand of the country. The company has established two milk and juice plants at Rahimyar Khan and in the surroundings of Lahore.
Haleeb Foods has recently brought back its all new Haleeb Milk across the country. Haleeb Milk, the company’s flagship brand, is now Pakistan’s first and only Nutra-Hygin milk which management claims provides more nutritious than any other tetra pack milk in the country.
Haleeb’s uniqueness and holistic offering, Nutra-Hygin milk, is a combination of three essential elements. Haleeb is sourced 100 percent from automated and modern dairy farms which ensures one tenth TBC (Total Bacterial Count) as compared to other UHT Milks, making it very high on Purity.
In addition to that, Haleeb provides the highest level of Vitamin A and D which facilitate and strengthen the bone structure and immune system. This makes Haleeb the best UHT milk in the country as tested by international laboratories and endorsed by leading nutritionists of the country.
CEO Haleeb Foods expressed his delight about the launch and stated, “Haleeb Premium Milk is the first and only Nutra-Hygin milk in Pakistan making it the best UHT dairy milk. Nutra-Hygin Haleeb Milk is a testament to our unwavering commitment to our legacy of providing the people of Pakistan with superior dairy products.”
He further stated, “Witnessing the fruition of our combined efforts and the positive response we get from our valuable consumers makes us strive to continue to create valuable brands and position ourselves as Pakistan’s leading dairy and beverages’ company.” The company continues in its mission to become one of the most aspirational dairy and beverage

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