Daily The Business

Dawlance case-study prepared by LUMS professor as part of MBA curriculum

Lahore: Dawlance is Pakistan’s market leader in home
appliances that has an international collaboration with Arçelik – a
global enterprise, known for its innovative technologies.

Off late, a distinguished professor of Lahore University of Management
Sciences (LUMS) – Dr. Ehsan ul Haque has prepared a comprehensive
case-study on the successful strategies of Dawlance, that have led to
its operational excellence over the years. Apart from documenting the
durable consumption patterns of Pakistani homemakers, the case
primarily focusses on the challenges faced by senior managers in
launching Dawlance Air fryer microwave oven.

The case is being used for MBA and Executive MBA programs at LUMS. It
will soon be part of the SDSB data base of cases and will be available
for use by faculty members in Pakistan and abroad.

Mr. Hasan Jamil, GM Marketing & Sales, Dawlance, along with the
company’s Marketing Specialist – Ms Fatima Baloch, attended a session
of the MBA batch at LUMS, where the students engaged in enthusiastic
debates on their proposed decisions for the Air fryer launch.

At the end of the session, Mr. Hasan Jamil shared his insights and
experiences with the students and also responded to their questions.

With such initiatives, Dawlance aims to educate the business
graduates, while sharing knowledge and fresh ideas with the academia
and the youth.

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