Gin sales double – and it’s thanks to one month in particular
A record 73 million bottles of gin, worth more than £2bn, were sold last year.Sales of the tipple have almost doubled in two years, according to the Wine and Spirit Trade Association (WSTA) annual market report. The industry has highlighted the “staggering” hike in sales to press for government backing of the growing sector, through…
A record 73 million bottles of gin, worth more than £2bn, were sold last year.
Sales of the tipple have almost doubled in two years, according to the Wine and Spirit Trade Association (WSTA) annual market report.
The industry has highlighted the “staggering” hike in sales to press for government backing of the growing sector, through more export support and a cut in alcohol duty.
Previously unpublished stats show gin sales in the first quarter of the last two years peaked in March in the run up to Mothering Sunday, suggesting its popularity as a gift.
Between January and March 2017, gin sold in UK supermarkets and shops reached 6.4 million bottles, of which 2.6 million (41%) were sold in March, while the same period last year saw 52% sold in March.
The latest figures show sales of gin over the 12-week Christmas period were up 40% on the same time last year.
WSTA chief executive Miles Beale said: “The truly staggering rise in gin sales shows that British gin is gaining more and more fans by the day. And we fully expect to see sales rise again in March this year, just as they did last year.
“It’s high time gin’s new status and reputation were celebrated and supported by government, which should be offering more support for British gin exports and a less taxing duty regime, both of which fail to support our entrepreneurial and innovative distillers.”
Meanwhile, a Labour MP has suggested extra-stength gin should be provided at Westminster to help politicians deal with “tough times”.
Luke Pollard, MP for Plymouth Sutton and Devonport, called for Plymouth Gin to be stocked in the House of Commons to commemorate next year’s Mayflower 400 celebrations, marking the 400th anniversary of the sailing of the Mayflower from Plymouth to the US.
Speaking in the chamber, Mr Pollard said: “In these tough times, may I suggest we not only look at the standard strength gin, but Plymouth Gin’s Navy strength, because we could all do with a little bit extra in these tough times.”
Parliamentary authorities have said stocking extra-strength alcohol may not be something it “wants to entertain”.