Daily The Business

Digitizing Agriculture Payments

JazzCash Joins Hands with The Government of Punjab

Lahore – 15 th March, 2019: JazzCash, leader in active mobile wallet base, and the Agriculture
Department of the Government of Punjab have recently partnered up in an effort to digitize the
disbursement of subsidy payments to farmers where JazzCash will provide disbursement
services to Punjab Agriculture Department, Government of Punjab.

Agriculture sector contributes around 24% to the gross domestic product (GDP) of the country
and accounts for half of the employed labor force. For this reason, the Punjab Agriculture
Department has incentivized the farmers in the province in an effort to uplift production and
productivity of key crops and has decided to financially support the cost of producing the crops.
Aamer Ejaz, Chief Digital Officer at Jazz stated, “There is no doubt that we are working hard to
bridge the banking divide by turning the country into a cashless economy and partnerships like
these are only taking us further down the road to attain this goal.” He added, “Receiving the
subsidy through JazzCash is not only cost efficient but also time efficient.”

This partnership is another leap forward in Jazz’s determination to make Pakistan a digital,
cashless economy. Punjab Agriculture Department will disburse the support price on fertilizer,
cotton, oil seeds and other agricultural inputs via JazzCash. The JazzCash team has developed a
user friendly interface for the disbursement of payments to the farmers where the user will be
able to conveniently disburse the funds with the single click of a button.
The farmers will be able to withdraw the subsidy amounts from any ATM machine or from
widespread JazzCash retailer networks spread nationwide instead of going through the hassle
of waiting in queues at the local banks.

Noman Langrial, Minister of Agriculture, Punjab said, “Agriculture is the backbone of Pakistan
and like everything else, it must find ways to make a place for itself in this fast changing world.”
He continued, “The digital revolution is bringing a transformation in agriculture and digital
platforms and use of mobile-enabled tools such as JazzCash can encourage farmers inclusion,
empowerment and agricultural practices.”

The agreement was signed at the agriculture office in Lahore during a contract signing
ceremony.

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