Daily The Business

Shake Shake feature joins Daraz App’s rich repository of technological innovations

Lahore, February 22 2019. After launching their teaser campaign for 5 days and attracting a lot of
eyeballs in the process, Pakistan’s leading e-commerce company, Daraz has revealed the launch of
its latest feature: Shake Shake. The feature joins the Daraz App’s rich repository of technological
innovations, currently unmatched in the Pakistani ecommerce.

Shake Shake is the latest and coolest feature being launched on the Daraz App – it is part of
the exciting array of innovations that Daraz has introduced to inject more fun in online
shopping. Shake Shake allows you to shake your phone at a specific time slots in the day to
win amazing surprise vouchers!

Ehsan Saya, the Managing Director of Daraz Pakistan, is excited for the launch of the new
feature and said, “Shake Shake is one of the coolest features we have ever launched. It's
fun, bold, and engaging. We want customers to have a blast while shopping on Daraz!!”
Shake Shake is set to launch on February 25 with the DarazMall Festival. Customers are set to win
vouchers from all the top participating brands, including Maybelline, Mi, Infinix, Levis, Haier, Nestle,
Lenovo, Oneplus, Akira, and get even bigger discounts during the DarazMall Festival – all they have to
do is shake their phones. Shake Shake will be live three times a day for 15 minutes each. This will be
at 12:00 PM, 4:00 PM and 8:00 PM during the event.

To get everybody in the Shake Shake spirit, Daraz has introduced the Shake Shake challenge. To
participate, you have to copy the Shake Shake dance move and upload a public video of you doing
the move to Facebook, Instagram, Twitter or YouTube with the hashtag
#DarazShakeShakeChallenge. All participants in the challenge stand a chance to win 2 tickets from
Gulf Air to any destination of their choice.

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