Multan (Feb 22, 2019): OLX is Pakistan’s No.1 online marketplace with a leading position in over 14
categories including Property, Cars, and Jobs. Every month more than 7 million users visit OLX and a new
ad is posted on the platform every 2 seconds.
Multan, being the 5th largest city of Pakistan, is an economic driver for people living in south Punjab and is
becoming an important city for all local and international brands. With its national leadership position, OLX
is planning to expand its footprint in southern Punjab, specially in the Property and Cars category in
Multan. Recognizing the economic opportunity that Multan and Southern Pakistan represent for the
country, OLX sponsored Multan Sultans, the flagship brand of PSL, representing the hopes and excitement
of the entire region
On the evening of 13th February, Bilal Bajwa (CEO, OLX Pakistan) & Ali Tareen (Director, Multan Sultan)
signed an MoU to partner together. OLX will be the digital brand sponsor for the team leveraging its large
online presence to support development of regional cricket and opportunities for youth in the region.
Bilal Bajwa, CEO OLX Pakistan said, “I am extremely excited about this partnership which advances OLX’s
aspirations of technological advancement in Pakistan and Multan Sultans aspirations of social and sports
advancement in South Punjab. OLX sees Multan Sultans not just as a PSL Franchise but an enabling agent
towards the progress of southern Punjab. Like OLX, Multan Sultans has a great forward-looking vision
which made them a perfect fit for our brand and we are proud to cheer for their success in the
Talking on the partnership Ali Tareen, Director, Multan Sultans said “We’re glad to have OLX Pakistan
onboard as our digital marketplace partner. Together we will help spread the digital revolution across
south Punjab giving people increase access to the digital market”.
Multan Sultans is the most premium franchise in this year’s PSL. With the likes of players like Shahid Afridi
and Shoaib Malik, it is one of the most exciting teams and a hot fan favorite.
Ali Khan Tareen's plan regarding Multan Sultan is wide-ranging – it covers social mobility, women's
empowerment, the future of youth and Pakistan's domestic structure – at the heart of which is cricket.