Daily The Business

Khushhalibank selects C SQUARE to deploy Genesys Customer Experience Management Solution and Avantage CRM

Islamabad, February 4 th , 2019: In its vision and aspiration to innovate and lead in the Customer
Experience Management domain, Khushhali Microfinance Bank (KMBL) entrusted C Square to deploy
Contact Center/CX Solution by Genesys and Avantage CRM, one of the best rated solutions globally.

Given the changing customer expectations during this fast paced digital transformation in the banking
sector, Khushhali Microfinance Bank realizes the need to provide prompt, reliable and quality customer
service across all touch points. Genesys Solution’s digital engagement multi-channel tools will support
the long term vision of automation and efficiency of Khushhalibank in the customer experience domain.
The agreement identifying the areas of collaboration between the two institutions was signed at
Khushhalibank’s head office in Islamabad on February 01, 2019. The agreement was signed by Ghalib
Nishtar, President Khushhalibank and Ahsan Mashkoor, CEO C Square.

President KMBL, Ghalib Nishtar, said about the agreement “Customer satisfaction is a priority at KMBL.
Since C Square is an expert in customer experience management, our collaboration with it marks yet
another important initiative taken by the microfinance bank to provide enhanced customer experience.
Under the agreement, we will avail a variety of services including Gensys voice portal, Gensys outbound,
Gensys Social Media and Avantage CRM.”

After successfully deploying more than 60+ Contact Centers across EMEA region with the ultimate
customer experience, C Square is now working with Khushhali Microfinance Bank – a leading
microfinance bank in Pakistan. Maintaining a strong focus on delivering value through close
collaboration with clients, in-house experts and innovative forward-looking solutions, C Square has
evolved into one of the fastest growing Customer Experience Management solution provider in EMEA

“Switching to the Genesys® contact center platform will help Khushhali Microfinance Bank take their
customer experience into the new digital era. We are excited to work with such a forward-looking
organization that constantly wants to improve customer experience and cross-channel engagement”
says, Ahsan Mashkoor, CEO C Square.

Khushhali Microfinance Bank is a forerunner in the microfinance sector in Pakistan. As the largest
microfinance bank in the country, Khushhalibank has served over 5 million customers over the past 18
years. It is a leader in providing affordable financial services to entrepreneurs in agriculture, livestock
and MSME industry. KMBL’s financial solutions are making an impact on poverty reduction in the
country through enhanced outreach of financial services to marginalized segments including women and
improved social capital. For its services, KMBL was declared the Best Microfinance Bank in 2018.

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