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ICCI urges for govt support to promote furniture industry

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ISLAMABAD: Islamabad Chamber of Commerce and Industry has called upon the government to give more attention to the furniture industry which has great potential to promote business activities and exports.
Pakistan has huge scope for producing high-quality furniture products as its many regions were known for exquisite woodwork and carving.”
If the government paid more attention to this industry and provided support, this industry could make significant contribution to improving exports of the country, President ICCI Ahmed Hassan Moughal said while inaugurating Pakistan Lifestyle and Furniture Expo by Furniture Pakistan and Event Mania here Saturday.
He said that the global furniture market was reportedly valued at over US$331 billion in 2017 and was expected to reach around US$472 billion by 2024.
“However, Pakistan’s share in this huge market is quite nominal and there is urgent need to chalk out a comprehensive strategy to explore international market for boosting exports of the country’s world-class furniture products.”
He said that with government patronage and aggressive marketing strategy, the value of exports could be doubled in a short span of time.
Moughal emphasized that the government should cooperate with furniture manufacturers and exporters in organizing exhibitions in foreign countries that would help promoting Pakistan’s exports in international market.
He said Pakistani foreign missions should also explore potential of the furniture products in their respective countries.
He said government support was also needed for introducing high-tech machinery and establishing more training centers for skilled workers for furniture industry that would accelerate the growth of this important industry.
The ICCI president stressed that the government should take measures to address key issues of the industry like high utility costs, improper wood seasoning, substandard finishing, packing problems.
He said by improving designs and quality, Pakistan could achieve far better results from furniture industry.
Moughal congratulated Furniture Pakistan and Event Mania for organizing Furniture Exhibition and hoped that it would help in promoting furniture business in local and international markets.
Pakistan Lifestyle and Furniture Expo has been offering new business opportunities for home furnishing and furniture industry by bringing together around 250 trade visitors with over 50 furniture & interior brands with up to 40% discount.

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