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Bravo 800 CC receives overwhelming response: United Auto Industries Chairman

Over 1,000 dealers daily inquiring about and hundreds of them ready to place orders: Sana Ullah Chaudhry

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By M J Hayat

LAHORE: An overwhelming response has been received following the launch of Bravo, the first-ever 800cc car as over 1,000 dealers are inquiring about and hundreds of them ready to place orders but the company is all set to officially start its sale after September 25.

Bravo will boost the morale and dignity of the Bravo users as we have installed all the facilities including electric power steering, foldable remote key, bigger tubeless tyres with alloy rims and hi-tech power window

The 800 CC Bravo has targeted the medium income group people who have the purchasing power of a car within the price of Rs 1 million.

The Bravo will boost the morale and dignity of the Bravo users as we have installed all the facilities including electric power steering, foldable remote key, bigger tubeless tyres with alloy rims, hi-tech power window,,stylish tachometer, interactive multimedia, reverse view camera, nice holder and bold fog lamps”, he pointed out saying one cannot get all these facilities in such a lowest price and high quality.Automobile industry has a huge potential and for the last many years, the automobile sector in Pakistan has grown tremendously.


By 2030 over 70 percent of the world population would be shifted to the electric car facility and maybe by 2050 electric car will grab the 100 percent global car market.
United Auto Industries (Pvt) Ltd Chairman and CEO Sana Ullah Chaudhry expressed these words while exclusively talking to Daily The Business here the other day.
Answering the first question as to what made the United Auto Industries to introduce Bravo, Sana Chaudhry said that in order to boost automobile sector, the government has introduced a five- year automobile policy offering exemption of 50 percent in the customs duty on the import of the auto parts for the new entrant under the green field and existing units brown field policy and due to that very reason we opted to enter into the sector and are successful in launching the Bravo 800 cc car.
Under the policy investors are finding it easy to enter in the automobile sector and there are expectation that more units will be set up in the coming months, he informed, explaining that the government wants to gradually reduce pressure on the forex exchange by curtailing the import of the foreign-assembled vehicles.
The Ministry of Industry and Production has also exempted the new entrants from the deletion or local production as per the requirement of the law of the land, he said, adding that the facility of zero deletion policy has also encouraged the new investors to enter this sector.
“Now the Bravo is hundred percent CKD which means Complete Knock Down permission. However, we have planned to initiate production of parts of the car and in the given first year for the complete manufacturing in Pakistan we have targeted to produce 20 percent of the parts of the car in Pakistan. Second year we will be manufacturing 40 percent of the parts of Bravo and in the five-year period 60 to 70 percent of the parts of Bravo will be produce locally.
In answer to a question, he said that 100 percent manufacturing of the car is not mandatory as it will take time. Even motorcycle is not completely being manufactured in Pakistan as five to 10 percent parts are to be imported.
“If we are successful in manufacturing 70 percent of the car locally the manufacturing of the car will be called as local manufacturing. So 70 percent manufacturing of the auto-parts locally is sufficient to meet that requirement by the law,” Chaudhry explained.
The achievement of localisation up to 40 percent is comparatively simple but achieving 60 percent is a bit tough due to the reason of high tech involvement of the parts. There by slowing down the process of localisation”, the United Motors Chairman informed.

If we look back in the past, in 2000 the total volume of the motorbike volume was around 0.15 million which is today close to 2.2 to 2.5 million. On the other hand, if we talk about the car manufacturing, the companies are working three shifts and even than the delivery time is two to three months

Talking about the potential of automobile industry in Pakistan, he said that automobile industry has a huge potential and for the last many years automobile sector in Pakistan has grown tremendously.
Every year the industry is growing by 20 to 21 percent for the last many years.
If we look back in the past, in 2000 the total volume of the motorbike volume was around 0.15 million which is today close to 2.2 to 2.5 million. On the other hand, if we talk about the car manufacturing, the companies are working three shifts and even than the delivery time is two to three months.
These local companies have invested heavily even than imported cars are occupying a big portion and the local companies have to further enhance their capacity and investment in the sector, he highlighted.
“The local investors have the guts and capacity to provide the locals with state of the art vehicles and there is no need to import luxury vehicles as which are putting heavy pressure on the forex exchange and widening trade deficit. The government should ban the import of the imported cars in order to support the local industry”, Chaudhry demanded.

If the imported cars are banned, the local cars demand will shoot up and the foreign and local investors will also incline to exploit the potential and the government is reportedly working in that direction which is a good step to promote the local industry

Sana Ullah Chaudhry

“If the imported cars are banned, the local cars demand will shoot up and the foreign and local investors will also incline to exploit the potential and the government is reportedly working in that direction which is a good step to promote the local industry” he disclosed, adding that the government has allowed investors to install their manufacturing plants which would not only meet the local demand but also export the surplus cars.
In the next five years the Pakistani-manufactured cars would be exported, he hoped adding that there is huge market for the Pakistani- manufactured cars especially in South Africa and all over the world as well,” he said.
“We have attempted to launch a very affordable car on minimum prices. The product could be launched on lesser prices as well had there been no appreciation in prices of dollar” he stated, answering a question that the car has been manufactured in collaboration with China but the investment is 100 percent of the local investors.

What made us introduce the specific 800 CC car is the reason that we wanted to target the medium income people who have the purchasing power of a car within the range of Rs 1 million, he said adding the customers cannot afford big luxury cars, the United Auto Industries CEO stated.
“The Bravo will boost the morale and dignity of the Bravo users as we have installed all the facilities including electric power steering, foldable remote key, bigger tubeless tyres with alloy rims Hi-tech power window, stylish tachometer, interactive multimedia, reverse view camera, nice holder and bold fog lamps”, he pointed out saying one cannot get all these facilities in such a lowest price and high quality.


Actually, we have offered all that luxuries in the Bravo 800 CC which one can find in a car with the purchase prices of over Rs2 million, besides landmark interior is installed, vast sitting capacity splendid outlook available in all colours including black, while, gray and other.
Before the launch of Bravo 800 cc, we have no such car available in the market within the price of Rs 8.5 million in which Bravo is offered, the United Motors CEO stated, hoping that the users will surly feel proud by using Bravo.
He said that since the launch of the Bravo, an overwhelming response has been received as more and more potential customers visiting the United Motors Head Office and striking deals.
To a query he said that in the recent years Pakistan road infrastructure has developed immensely and the roads are made wide there arise no question of congestions on the road.
He said that according to an estimate, less than one percent of the Pakistani population owns cars and big cities like Lahore, Karachi and Islamabad seem congested but the countryside residents have no car facility.  That very part of the population would love to buy Bravo-like affordable cars and so there is a long way to fill this gap, he went on saying.
When asked anything special he wanted to say about the Bravo car, he hoped that the Bravo would be loved by the users on such the affordable prices of Rs 0.85 million and soon automated version of the car will be launched beside the company has also planned to launch the
first-ever electric car in Pakistan.
The world is shifting to the alternative energy which will also resolve the issue of the environmental pollution and the electric car would be the future of the world as the conventional cars would gradually ceased to be coming to the market, he said adding that by 2030 over 70 percent of the world population will shift to the electric car facility and maybe by 2050 electric cars will grab the 100 percent global car market.

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